As the holidays approach, you’ll likely be spending time with friends and family. Some may cheer you on in your franchise journey, while others might express doubts. It’s important to remember that, while well-meaning, their perspectives come from the sidelines—they may not share your experience, your vision, or the drive that fuels your goals.

Use this time to refocus on what truly matters to you.

The holidays are perfect for slowing down, resetting, and considering your path forward for the coming year. If owning a franchise is on your mind, try using a Top Down approach to assess the opportunity strategically. This means evaluating a franchise from its foundation—the leadership—down through its top-performing franchisees, ultimately ensuring it aligns with your goals.

Here’s how to use a Top Down approach as you consider if franchising is right for you:

1. Start with the Franchisor

Who’s leading the company? Strong leadership is key to any franchise’s long-term success. Look for leaders with proven industry experience, a clear vision, and the ability to adapt. These traits can be the difference between a thriving brand and one that struggles.

2. Evaluate Top Franchisees

Top-performing franchisees often share common traits. Whether it’s their business background, work ethic, or leadership skills, learning from their success can help you figure out if your strengths align with the opportunity.

3. Engage Directly

Once you’ve identified a promising brand, engage directly with both the franchisor and top franchisees. Conversations with them provide deeper insights beyond online research or opinions, helping you fully evaluate the potential.

4. Seek Support from Family and Friends

As you move forward, sharing your plans with family and friends can offer encouragement and perspective as you make your decisions.

5. Think Long-Term

As you start thinking about your goals for the new year, ask yourself where you want to be in the next 2, 5 or 10 years. Franchising could be part of that journey, but it’s important to look ahead and see how it fits into your larger vision, and potentially your exit strategy. 

• Tip: It might help to write down key thoughts or questions as you reflect. Taking this time to map out what you really want can give you more clarity heading into the new year.

I’ll be using this time to reflect, reset, and plan for 2025 as well. If you’d like to connect and discuss your goals, feel free to reach out whenever it’s convenient for you. Happy Holidays!

– Jim